Title Sponsorship Opportunity

INSERT NAME” Autumn Festival 2017 (Example) to include;

  • Naming rights of the entire fixture
  • Inclusion in all PR and Marketing material in relation to the race fixture
  • Press release to local press announcing new sponsorship and the fixture
  • Naming rights of the fixture mentioned on national television coverage throughout the day
  • Naming rights promoted on local radio station in the lead up to the fixture
  • Inclusion in event list for the season at the entrance points of Chester Racecourse
  • Inclusion on pre-event poster campaign course-wide
  • Naming rights of the fixture featured on Chester Racecourse website from time of agreement
  • e-newsletter to database regarding company and products – 200,000 circa
  • Social Media promotion of the fixture in the lead up and during fixture
  • Extensive PA announcements and racing commentary throughout the day
  • Racecard cover branding to incorporate company logo and naming rights
  • Double page spread feature in the racecard
  • PA Interview on the day to promote your business to all racegoers through the CCTV
  • Title sponsorship branding opportunities in prime locations
  • Plus all the items of a race sponsorship if included in your package


Single Race Sponsorship

Single Race Sponsorship

  • Naming rights of one race on selected day – i.e. The (INSERT RACE NAME) Handicap Stakes – for example
  • National television coverage of your race
  • Race title to be published in the local, national and racing press
  • Inclusion in raceday preview and report to local press and lifestyle magazines
  • Race title to be shown in all bookmakers across the UK – approx. 10,000
  • Full colour racecard advert per race
  • Extensive big screen advert coverage throughout the day
  • LED perimeter board advert shown per race and between races
  • LED finishing post to feature your advert throughout the day
  • Opportunity for branding allocation across the racecourse
  • Presence on Chester Racecourse website – naming rights, logo and hyperlink
  • Opportunity to run on site promotional activity and data collection
  • Product placement in key hospitality areas 
  • Social media support in relation to your race
  • PA announcements throughout the day
  • Opportunity for you to be escorted to the Parade Ring to select the best turned out horse
  • Watch the race from the sponsors’ platform
  • Presentation to the winning connections of your race
  • Champagne with the winning connections and Director of the Racecourse in the Trophy Room

Presentation of race

  • Best turned out horse prior to race
  • Trophy to winning owner of the race
  • Magnum of Champagne to both the winning trainer and jockey of the race


  • Branded presentation backdrop option
  • Running rail banner option at the start of your race – national television coverage



** Opportunities to sponsor multiple races on the day of sponsorship can be arranged should this be of interest for extra exposure on the day.