Chester based caterers Horseradish, have undergone a total brand review and unveiled a refreshed company aesthetic. The new identity reflects Horseradish’s commitment to provide creative catering, innovative event delivery, and venue management across the breadth of the UK, with an imaginative approach to each individual occasion. Representative of this promise is an updated strapline, ‘The Catering & Event Creatives’ which is presupposed by the black & white logo.
In a nod to the colour green formally associated with the brand, the new secondary palate includes a khaki which can also be found in a selection of foodie illustrations that sit within the marque.
The updated aesthetic is underpinned by a new website, horseradishcatering.com. The site will seek to increase the business’s online presence amongst the competitor market, as well as creating a more user-friendly journey for prospective and existing clients.
The brand has also revealed a new offering ‘Styled by Horseradish’ - a fully bespoke personal service, with a dedicated team on hand to look after every detail of event planning, design and delivery.
Speaking on behalf of Horseradish Angus Wilson said, “When we started out in 2009 our only business was as Chester Racecourse caterers. We now deliver hospitality at a diverse range of events from weddings to flower shows and this fresh new look is suitable for all. Our new strapline feels much more suited to where we are as a brand; we really can turn our hands to anything and the nature through which we have diversified over the years is testament to that.”
The new branding was unveiled at last week’s Boodles May Festival where Horseradish delivered onsite catering and hospitality to over 56,000 racegoers. The khaki tones were present within the uniforms worn by the 900 strong Horseradish team and complimented the new monochrome look. New for 2017 Horseradish brought global street food to Chester offering delicious tastes from around the world, as well as three-course lunches and traditional Afternoon teas.
Horseradish are already set for an exciting year ahead and are confirmed to serve up hospitality at a number of high-profile events, including RHS Chatsworth Flower Show, RHS Tatton Flower Show & Wales Rally GB.