Boodles May Festival Style Partners Announced

Chester Racecourse Introduces Official Style Partners for the

2017 Boodles May Festival

We've teamed up with some fantastic partners in an exclusive fashionable collaboration for the flagship racing event in Chester’s calendar; The 2017 Boodles May Festival. Made up of a collection of some of the most exciting home-grown high-end luxury brands, Chester Racecourse are pleased to have on board an integral group of Style Partners ahead of an action-packed May. 

When it comes to planning the perfect raceday outfit be inspired by picking up the May issue of The Cheshire Magazine featuring our Style Partners in a full fashion editorial. If you can't wait to get your hands on a copy you can see the stunning photographs and read all about it here

Coming soon the Chester Racecourse guide to dressing for the races. 

More about the brands involved...

Boodles

Boodles is a leading British fine jeweller whose reputation has been built on the company’s exceptional design and unprecedented customer relationships. Founded in 1798, the business has remained a family company and is now run by brothers Nicholas and Michael Wainwright, together with the next generation of the family, Jody Wainwright and James Amos.

The Boodles story began in Liverpool over two centuries ago and the heart of the company still lies in the North West of England with Boodles showrooms situated in Chester and Manchester, and a Head Office in Liverpool. Boodles has since expanded with shops now in London and Dublin.

The Boodles brand not only embodies exceptional jewellery design but also encompasses a luxurious and dynamic lifestyle, and the company has a long association with British sport. A firm fixture in the Boodles calendar, is the prestigious Chester Races, which Boodles is extremely proud to be sponsoring again this year. As a spectator sport, Horse Racing epitomises fun and elegance – just like Boodles.

Gieves & Hawkes

Founded in 1771 and 1785, Gieves and Hawkes began as two separate businesses, serving the needs of Britain’s Royal Navy and the British Army. Both firms were soon sought after by the Royal family and aristocratic patrons, and so began a tradition of service to the British Sovereign that remains to this day. The ultimate destination for mens’ style, Gieves & Hawkes is among the world’s most famous tailors, headquarted at No.1 Savile Row.

Three Royal Warrants - First granted by George III in 1799, Gieves & Hawkes is the proud holder of all three British Royal Warrants, emblematic of the commitment to exceptional quality and service for which the brand is globally known. Warrants are constantly reviewed and can be taken away – Gieves & Hawkes has held a warrant from every Sovereign of the United Kingdom since 1799 in an unbroken and continual commitment to excellence.

Legendary Clients - Gieves & Hawkes has always been a destination for Royalty, Statesmen, politicians, sports stars and artists of all kinds. As well as ten generations of the British Royal family, Gieves & Hawkes has dressed a roll-call of Oscar winning actors including Sir Laurence Olivier, Alec Guinness, David Niven, Michael Caine, John Hurt, Kevin Spacey, Peter O’Toole and Benedict Cumberbatch.

“The Races are without doubt a celebration of style and we are delighted to be the official mens Style Partner for Chester Racecourse.” - Nick Keyte, Managing Director

Abi Fisher

The Abi Fisher exclusive collection provides luxurious, yet affordable ladies designer fashion and styling advice that cannot easily be found on the high street. This award winning sumptuous emporium is filled with hand-picked European delights, featuring classic ladies clothing and accessories with a sophisticated twist.

Abi Fisher offers a seasonal edit of refined and classic pieces, complementing every element of their clients’ lives and take the time to consider how every item within the collection will work. Every item is chosen for its impeccable quality and finest detail. Abi Fisher has also recently launched her own label collection and an ‘Exclusive to You’ limited collection of statement pieces.

“We are delighted to be partnered with Chester Racecourse at the Boodles May Festival and working with such stylish brands. We are really looking forward to showcasing our stunning Spring Summer collection and being part of the such a wonderful event.” - Abi Fisher

Laura Apsit Livens

Laura Apsit Livens is an exciting young hat designer who provides luxurious bespoke services alongside her bi-annual Spring/Summer and Autumn/Winter collections. She’s currently one of the invited members of the exclusive Headonism group, a British Fashion Council backed design initiative, which amongst other things allows her to showcase her talents to a worldwide audience at London Fashion Week. Her designs have been featured in InStyle, Tatler, Harper’s Bazaar and Sunday Times Style, and worn by A-List stars Rita Ora, Will.i.am, Jesse J and Paloma Faith.

When designing the pieces for the Chester Racecourse capsule collection, Laura re-imagined some of her favourite shapes, mixing them with bright vibrant colours to reflect the vividness of racing silks with the excitement, elegance and drama of a day at the races.

“We are very excited to collaborate with the Chester Racecourse Boodles May Festival, it’s always so much fun to attend a race meet with friends back home in Chester! We’ll make sure we’re cheering in the final furlong! - Laura Apsit Livens.

Watch below as we catch up behind the scenes with milliner; Laura on being part of the official Style Partners collaboration and what it's like to come racing at Chester.

Take a look at our behind the scenes video of the shoot and join the conversation on social using the hashtag #BMFStyle