Chester Racecourse today announced that for this season, it will inject climax into its photo finish with the production of a commissioned video, which will be shown should there be a photo finish at the Boodles May Festival this week.
Last season, 29 out of 104 races resulted in the call for a photo finish and not dissimilar to line calls in Rugby, or hawk eye technology in Tennis, the racecourse feels there is more to be done to increase crowd participation in what is an exciting moment for those who have had a bet on the horses involved in a photo finish. Other sports have experienced increased visitor interaction with such initiatives and this is something the race company is keen to replicate in racing.
Produced in collaboration with Equine Productions, the short interactive video will feature two horses vying for race victory, photographer snap shop bulbs popping when horses pass the winning post and a series of quirky messages to build the momentum to a result being called.
Andrew Morris, Chester Racecourse Racing Manager said: “When race finishes are close, it’s really exciting and we wanted to bring the crowd closer to that excitement by involving them in the process of a photo finish. We’ve witnessed the increased interaction in other sports and really wanted to increase the crowd’s reaction when carrying out something similar in racing. We already know that by having a stake in a race, even if it is a £2 bet, the enjoyment factor is raised. We look forward to a few close finishes this week.”
Chester’s Winning Formula for the StanJames.com Chester Cup
Chester Racecourse’s experts have devised a winning formula in a bid to help racegoers pick this year’s StanJames.com Chester Cup winner, which will be the highlight of the card when the three-day Boodles May Festival gets underway today.
Specialists at the oldest English racecourse, which lies on the banks of the River Dee, have provided some hints to help those struggling to pick a winner, based on the unique trends of previous Chester Cup winners; the first suggested rule being that the average age of a successful horse should be 5. Previous 5-year-old winners have included Star Player, Western Dancer and Admiral.
History tells us that since the beginning of Chester Races, thirty winning horses have had two words in their names, including Super Nova, Fantasy Hill and Rainbow High.
If you’re taking this formula to the tee, experts who have trawled the history books are also recommending placing a wager on horses that have exactly 9 letters in their name, such as Contester.
Chester Racecourse, known as The Roodee, has held the Chester Cup since 1824 and specialists in the field also suggest horses whose names start with the popular letter A are also successful – last year’s winner Address Unknown reflecting this trend.
The final part of Chester’s formula is the exact weight carried by the winner. 8 stone 5 pounds is a successful weight, however, this can be ruled out on the basis the lowest weight carried this year is 8 stone 13.
Using the formula devised we predict that horses standing a good chance of landing this year’s renewal include; Open Eagle, White Nile and Angel Gabrial.
The Stanjames.com Chester Cup race will take place at 2.45pm today.
Good Morning Chester hits the Social Media airwaves
This week during the Boodles May Festival, social media followers will be able to watch a mini round- up programme, going behind the scenes of Chester’s biggest festival which the racecourse is calling Good Morning Chester – The Festival Edition. During the past couple of weeks, the Racecourse ran a competition to find a new presenting talent via YouTube and Rob Jeffries, a Freelance Sports Writer from Chester was the lucky winner.
The production, produced by Equine Productions will be shared via Twitter and Facebook and link to YouTube and will include a behind the scenes look at preparations for the Festival, which attracts 60,000 racegoers over the three days.
The first production is now live on https://www.youtube.com/watch?v=TMr7JkDTwHI&feature=youtu.be
Issued 7th May 2014
Attached – Image of Photo Finish graphic
For further information, contact Emma Owen on 07917 266511 or email: email@example.com